Using Corporate Narrative for Reputation Risk Mitigation
December 10, 2019 6:11 amA corporate narrative is a defined set of messages that build internal alignment around the current business environment, corporate values, and business strategy. John Patterson explains why and how this information can be a solid foundation for reputation risk management.
Tags: Brand Management, Risk ManagementCategorised in: Business Operations, Management, Marketing
This post was written by henrietta.poirier
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