Skip to content
FIND YOUR CONSULTANT
JOIN OUR COMMUNITY
FIND YOUR CONSULTANT
JOIN OUR COMMUNITY
For Members
Join our Community
Veritux Forum
Consultant Directory
Events
Insights
Blog
Books by Members
Services
Contact
About
About us
Consultant Directory
Resources
Menu
For Members
Join our Community
Veritux Forum
Consultant Directory
Events
Insights
Blog
Books by Members
Services
Contact
About
About us
Consultant Directory
Resources
Blog >
A Quirky Quaker Acquisition
Blog
A Quirky Quaker Acquisition
May 12, 2018
Marketing
Jonathan Paisner
discusses the role emotion plays in a brand acquisition.
READ MORE
TAGS:
brand acquisition
CATEGORIES
Business Growth
Business Operations
Events
Finances
Health Technologies
Leadership
Management
Marketing
Process
Professional Development
Reviews
Strategy
Technology
Videos
CONTRIBUTOR
Select
Abbas Ismail
Abhishek Singh
Achim Wapniewski
Adam Broidy
Adrienne Ostroff
Adrienne Ramsay
Agnes Jany
Ahmed Elkomy
Ahmet Kocamaz
Akshat Prasad
Akshay Taneja
Alan Gonsenhauser
Alan Taracuk
Alan Walker
Alex Lanz
Alex Papageorgiou
Alexander Ludington
Alexis (Gompf) Neal
Alexis Hultine
Ali H Ahmed
Alison Sayers
Allan Steinmetz
Alveena Bakhshi
Amanda Utz
Amanda Wright
Amit Patel
Anand Sundararajan
Andre Pharand
Andrea MacKenzie
Andrea Schnepf
Andree K Bates
Andrew Hall
Andrew Naperotic
Andriy Panasenko
Angelique Hanily
Angelo Kehayas
Anirban Bhattacharyya
Anmol Jain
Anna B McGovern
Anna Furmanov
Anna Olecka
Annette Herz
Anuj Chaudhary
Anuj Sharma
Anurag Jain
Anya Ruvinskaya
Arnaud Quetin
Artemiy Rozhetskin
Arun Giddu
Ashley Prisant
Ashraf Shihabi
Ashwin Abhyankar
Ava S Butler
Balaji Ramakrishnan
Barbara Carkenord
Barry Robbins
Barry Witonsky
Bart A Schwartz
Ben Marandi
Ben Neivert
Bertrand Jouvenot
Betty Ng
Bill Bigler
Bjorn Willemsens
Brad Hollingsworth
Brad VanAuken
Braden Weinstock
Bradley Holbrook
Bret Gallaway
Brian Buss
Brian Dapelo
Brian Hall
Brian Loomis
Brian P Manning
Brian Sheahen
Bruno Iambrenghi
Carl Ballot
Carlos Grimaldos
Carmen Panzar
Carole Irgang
Carolina Miranda
Cassandra Patrovani
Catherine Saul
Cesar Viana Teague
Chad K Fooshee
Cherye Morgan
Chitranjan Sood
Chris Gassman
Chris Joyner
Christelle Espinasse
Christie Lindor
Christine Tringale
Christoph Schmaltz
Christopher Davis
Christopher DiCenso
Christos Christou
Cindie D Smith
Clara Chorley
Claude Diderich
Colin Taylor
Coonoor Behal
Cristian Saracco
Crystal Richards
Dalia Katan
Dan Balcauski
Dan Seewald
Daniel Lucas
Daniel Small
Dave Stark
David Catzel
David Davidovic
David Munves
David Newman
David Stowe
David Tang
David Wertheimer
David Zhao
Dean Blomson
Deborah A Coviello
Diana Berman
Diane Gordon
Dianne S Young
Dion Charles
Dion Lisle
Dominique Touchaud
Dorothy Kolb
Doug McDavid
Dustin Cochran
Dwayne Coben
Eduardo Campos
Eduardo Chavez
Edward Golod
Edwina Pike
Elena Lipson
Elise Olding
Ellen Beth Levitt
Elliott Holland
Emilia Henriksson
Emily Carr
Emily Eelman
Eric Beylier
Eric Boromisa
Erica Warren
Eva Oloumi
Faris Aranki
Felix Röscheisen
Fernando Penteado
Franck D Nassiri
Frank Lacey
Frank Trovato
Friska Wirya
Gail d’Almeida
Gary Crotaz
Gary S Chan
Gaurav Vaid
Geert Van der Elst
George Wu
Gil Edozien
Gleb Tsipursky
Glen Mead
Gloria Bradbury
Gonzalo E Mendez
Grace Mburu
Graham Leary
Grantley Morgan
Greg Calaman
Greg Solomon
Greg Taffet
Gregory Bayer
Hallie Bregman
Harpal Singh
Harshit Agarwal
Haseeb Chowdhry
Hector Barresi
Houria Bellatif
Hugh Pinkus
Hussain H Bandukwala
Hüseyin İskender Karagül
Ian D Smith
Jacqueline Fisch
Jake Jorgovan
James Lawson
James Le
James Michael Reames
Janice Burg-Levi
Jarret Jackson
Jason Bovell
Jason Kayin Isaacs
Jay Kalawar
Jay Martin
Jay Weiser
Jayne McQuillan
Jean Pierre-Noel
Jeff Moore
Jeff Sipes
Jeff Stollman
Jeffrey Alan Popova-Clark
Jeffrey Fidelman
Jeffrey Jones
Jeffrey MacIntyre
Jenifer Bulcock
Jenna Haber
Jennifer Borrero
Jennifer J Fondrevay
Jerry Julian
Jessica Crow
Jitendra Badiani
Joanne Neidorf
Joe Goldman
Joe Sticca
Joerg Muenzing
Johannes Deltl
John B Mitchell
John Downey
John Patterson
John Roberts
Jonathan Govette
Jonathan Newberry
Jonathan Wilson
Joonki Song
Jorge Faleiro
Joseph Crews
Joseph R Putnik
Joseph S Diele
Juli Lassow
Kaiwen Cheng
Kapil Nagpal
Karen S Friedenberg
Karen Thomas-Bland
Kashyap Savani
Kathy J Krul-Manor
Katie Swartz
Keith Downham
Keith Hopper
Keith McNulty
Kelly Haggerty
Kevin Keohane
Kevin Stoneham
Kevin W Maples
Kieran Sheedy
Kimberly Lee Minor
Kofi Ampadu
Konstantin Tskhay
Krishna Kutty
Krishnan Rajagopalan
Kylie van Luyn
Ladd Muzzy
Lakshmi Natarajan
Laura Hamill
Laura Little
Laura Nguyen
Lauren Chan Lee
Lauren Hisey
Lauren Spagnola-Robins
Lea Macchiaroli
Lee Nyari
Leila Nosrati
Lekisha Middleton
Lemon Williams
Len Nanjad
Leo Quilty
Leon Hassid
Leslie Venetz
Lilian M Raji
Liliana Petrova
Lina Gallagher
Lindsay Meyer
Lindsey M Thiss
Lisa Bertelsen
Lisa Camerlengo
Lisa G Morris
Lisa Sprenkle
Lisa Walsh
Livia Jenvey
Lizette Robbertze
Lynda Ferrari
Malcolm H Bartlett
Marcel Barrera
Marcus E Sanford
Marcy Strauss Axelrod
Maria Balcazar Tellez
Marischa van Zantvoort
Mark Ball
Mark Bayer
Mark D Kilian
Mark Goloboy
Mark Travis
Marlyne Pierce
Mary Beth Snodgrass
Mary E Mellino
Mary J Patry
MaryBeth Sigler
Mathieu Gosselin
Matthew Hopkins
Matthew Ley
Matthew R Smart
Matthew Stegmeier
Maureen Dolan Bala
Maurice Remme
Maxine Matteo
Megan Ingram
Menekse Gencer
Michael Boysen
Michael Cairns
Michael D Koved
Michael MacIsaac
Michael Okwusogu
Michael R Fernandes
Michael Ryan
Michael de la Maza
Michel van Hove
Michelle Drapkin
Michelle N Moore
Miguel Guevara
Mike Kendall
Mike Krenek
Mike Wittenstein
Milagros Phillips
Milka Milliance
Mindy Anderson
Mitul Ruparelia
Mohamed Abuali
Monique Childress
Mudit Agarwal
Nadine Salem
Natalie Bagnall
Neil Gardner
Nicholas Welham
Nicholas Zeisler
Nick Bhavsar
Nick Sonnenberg
Nik Kumar
Nik Nicholas
Nikolay Sudarikov
Nishea Clark
Nita Sanger
Nivedita Candade
Norman Chorn
Olivier Endelin
Olivier Schaller
Paddy Padmanabhan
Pantaleon Fassbender
Patrick Chance
Patsy Sciutto Doerr
Paul DiPronio
Paul Michael Clarke
Paul R Miller
Paul T Rubens
Pete Hibbs
Peter Kelly-Detwiler
Peter Sackleh
Philip Saweris
Philip Watt
Pradyumna Nag
Rachel Dreyfus
Raj Adhav
Rakesh Chaudhary
Ralph Asher
Ramakrishna Movva
Ramki Jagadishan
Rania Adwan
Reginald Maisonneuve
Rich Epstein
Richard Beal
Rick Denton
Rick Watson
Robert Briese
Robert Caldera
Robert E M Ancill
Robert Hopp
Robert Johannigman
Robert Lee Harris
Robert Terrin
Rod Bennett
Rod Cherkas
Rodrigo Ochoa
Ron Cowan
Ron Krudo
Rona Weekes
Rosalie Ennes
Ross Olding
Ryan B Burns
Ryan Rogers
Sam Gupta
Samuel Chin
Sandip Lalli
Sandrine Kram
Sandrine Provoost
Sanjay Talukdar
Saumya Ganguly
Scott A Booth
Scott Brogan
Scott Jensen
Scott MacComb
Scott Span
Sean Wilkins
Sebastian T Vetter
Shari Chernack
Shelley R Goldberg
Sheyi Nicholas Lisk-Carew
Shlomi Ron
Shyamasis Das
Simon Tonat
Soumya K Chakraverty
Sourav Raina
Stephanie Palzkill
Stephen T Hopper
Steve M Andrews
Steven Kenney
Steven Mollen
Sundar Nagarajan
Takeshi Yoshida
Tamara Prewitt
Tana M Session
Tara Kenyon
Ted Grozier
Terence Kirubagaran
Thomas Martin
Thomas Storteboom
Tim Di Guiseppe
Tim Posselt
Tim W Kist
Todd Bolon
Tom Cooper
Tom McGehee
Tonushree Mondal
Tony Benedict
Tony Martignetti
Trent Green
Tunisha Shome
VR Sridhar
Valerie Hoskins
Valerie Markbreiter
Victor Bullara
Vijay K Luthra
Vinay Gupta
Vincent Chun
Virgilia Virjoghe
Vivek Bhatia
William Arruda
William Gage
Wogbe Ofori
Xenia Razinski
Yannick Schilly
Yoke Wong
Yuri Kruman
Yusuf Moolla
tags
Popular Tags
Aerospace & Defense
Agriculture
Automotive
Biotechnology
Branding
Change management
Consumer Packaged Goods
Cosmetics & Personal Care
data & analytics
digital marketing
digital strategy
education
Energy
growth strategy
healthcare
Insurance
Lean Operations
manufacturing
Media & Entertainment
Medical Devices
Mergers & Acquisitions
Metals & Mining
NonProfit
Oil and Gas
Operations Transformation
Pharmaceuticals
Pricing
private equity
procurement
product management
retail
Risk Management
software
Supply chain
Sustainability
Talent Management
Technology
POPULAR POSTS
Fraud Alert!
Nov 15, 2023
A Glimpse of a Fintech Future
Nov 14, 2023
What You Need to Know about Share-based Payments
Nov 13, 2023
B2C Competition Drivers between Delivery Players
Nov 8, 2023
