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Carolina Miranda shares a case study on a ubiquitous household product that can be made sustainably, economically, and profitably.

David Zhao explains how to understand and calculate lift and effect size for better marketing results.

Brad VanAuken provides common-sense marketing advice for startups.

In this post, Brad Hollingsworth identifies three tools that can help lead to change and improve impact.

Anuj Sharma shares an article on supply chain segmentation that focuses on aligning channel demand and supply response capabilities.

Hüseyin Karagül shares his understanding of ways to handle any type of risk especially from the perspective of a risk manager at a company setting regardless of the size, geography, industry criteria.

Chad Fooshee shares an article that identifies actionable steps for banks to take advantage of risks and opportunities

Sourav Raina provides a case study on the Indian Dairy Market with the objective of developing a thorough understanding of dairy market in India, identifying underlying opportunities in the premium segment and developing go-to-market strategy.

Michael Koved provides a 3-step process that helps clients move from recovery to resurgence with digital transformation.

Lee Nyari shares a blog entry on pricing that illustrates the strengths and limitations of the “charge higher at smaller accounts” pricing strategies.