Jeffrey MacIntyre explores the complexities of personalization and provides an extensive article that takes a look at notifications in two ways: as raw or cooked, to define patterns that can help you develop personalization strategies.
An in-depth article from Jeffrey MacIntyre on best practices when developing a personalization strategy.
A marketing strategy needs a strong marketing operations process that can deploy the plan successfully. Amanda Utz shares three key considerations to keep in mind to establish a strong marketing operations foundation.
Jay R. Weiser shares an insightful article that highlights the importance of developing awareness of the disruptions around us and their implications.