Capturing the Value of a Brand for Mission-Driven Companies
July 23, 2019 6:55 amThis comprehensive case study from Brian Buss’ company explains why leveraging brand assets properly and delivering on the company mission translates into brand equity, which leads to brand equity and brand valuation that captures the resulting return on investment.
Tags: Brand Management, Brand ValuationCategorised in: Strategy
This post was written by henrietta.poirier
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