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In this article, Mindy Anderson shares three critical steps that contribute to a successful revenue marketing strategy.

Sean Wilkins shares five mistakes brands make with new customers.

In this article, Alex Papageorgiou shares the secrets to building brand authority and getting published in Business Insider, Entrepreneur and HBR — without a PR agency.

Laura Nguyen shares key SEO tips including three important elements in SERP rankings.

Shlomi Ron shares lessons from the art world and relates it to promoting your brand, services, or products.

In this useful article, Lilian Raji explains how you can save your money and build your own relationships with the press to get the coverage you need. 

If it’s Thursday, it’s time for a few thoughts from Tim Kist. This week, he shares a short case study designed to question your focus on the product and service that you create and deliver to your customers.

Influencers are doing it. Celebrities are doing it. Politicians are doing it. And now Shlomi Ron is using it. In this article, he explains how brands can use pets in visual storytelling to create emotional connections, so now you can do it, too. 

David Davidovic shares an article on trust-based marketing leadership that explores what senior leaders should be focusing on during brand plan reviews.

In this article from David Newman, the role of the ego in marketing is under scrutiny.