Stephen Wunker provides five approaches to take when you need costovation, not innovation.
Stephen Wunker researched dozens of case studies about marketplace adoption to provide these insights on how to make revolutionary ideas simple to adopt.
From Stephen Wunker’s company, this working paper explores eight factors that stand out as major influencers in the adoption speed of an innovation.
Stephen Wunker co-wrote an informative article published in Forbes that explains how smart companies create wealth in emerging markets.
In this article published in Forbes, Stephen Wunker offers a case study on the green tech company Better Place, where he explains why their grand vision failed.
Author Stephen Wunker dispels three common myths on the jobs to be done theory that lead to misunderstanding and inefficacy.
As co-author of Jobs to Be Done, Stephen Wunker offers six steps to successfully implementing the jobs to be done theory for market segmentation.
Stephen Wunker and David Farber collaborated on this case study that illustrates the power of combining two theories – disruptive innovation and jobs to be done – to create a recipe for successful innovation.
A fun and informative free download from Stephen Wunker, Jessica Wattman, and David Farber on overcoming the obstacles to the adoption of new ideas.
In an article for Forbes, Stephen Wunker, author of Capturing New Markets: How Smart Companies Create Opportunities Others Don’t, examines the importance of agility in times of uncertainty and offers three steps towards agility.
