Brian Buss shares a report that has compiled information from 50 IR Global professionals in the legal, accountancy and financial sectors who are key to ensuring that an M&A deal is successful, providing all parties seek the right advice.
This article from Brian Buss’ company explains why PPC prices are a key element in damages calculations and valuations using a relief from pay-per-click (RfPPC) methodology, and how a relief from pay-per-click damages analysis can be used to quantify economic damages if it is determined that this use constitutes infringement.
This comprehensive case study from Brian Buss’ company explains why leveraging brand assets properly and delivering on the company mission translates into brand equity, which leads to brand equity and brand valuation that captures the resulting return on investment.
From Brian Buss’ company, a case study on the fair and reasonable value for the use of a celebrity’s name and photograph in a marketing campaign.
Brian Buss is a speaker at the Influencer Marketing Conference & Expo in the Los Angeles Convention Center, CA on July, 9-11. This is a 3-day networking and educational event for social media influencers, brands, digital marketers dedicated to influencer marketing.
Brain Buss co-authored an article published in Attorney at Law that identifies the four factors used to determine whether a celebrity is a strong fit with a product and if the company has benefited financially from the celebrity’s social media posts. Brian will share his expertise on intellectual property at the Influencer Marketing Conference & […]