In this week’s episode of 36 Stratagems, Kaihan Krippendorff explores Microsoft’s strategy to push PowerPoint into a lead position, and the triple play tactic used by Comcast to bundle products and confuse consumers.
The eighth stratagem from Kaihan Krippendorff reveals the benefits of using relationships and the recruitment of employees to strengthen your advantage and weaken your opposition. Discover how Google and Coke used this strategy to gain the advantage over their competitors.
Kaihan Krippendorff explains how Virgin, Starbucks, and Walmart used this strategy to expand their markets.
In stratagem six, Kaihan Krippendorff shows how Coca Cola and Pepsi used this strategy to break the stranglehold of Monsanto and lower the cost of aspartame sweetener.
Kaihan Krippendorff uses the alignment between Honda and Hero as a case study to explain how selecting the right supporters and targeting the right competitors can help you play one off the other to become more powerful.
In episode four of the 36 Stratagems, Kaihan Krippendorff uses the success story of used-car retailer, CarMax, to explain how this strategy works in business.
Kaihan Krippendorff explains how Microsoft’s Encarta gained the advantage over the long-established leader Encyclopedia Britannica using stratagem three “invite your enemy onto the roof, and then remove the ladder.”
Kaihan Krippendorff explores the concept of value to explain the success behind the “exchange a brick for jade”strategy in the second episode of the series 36 Stratagems.
Kaihan Krippendorff has compiled an immensely valuable resource that connects strategies from The Art of War to business. The first post in the 36 Stratagems series reveals a model for competition that is fundamentally different from the traditional Western concept.
Outthink and outmaneuver your competition with this manual for applying the rapid-cycle strategy process from Kaihan Krippendorff.
From Kaihan Krippendorff’s company, a webinar on how to design a disruptive business model.
From Kaihan Krippendorff’s company blog, this inspiring post provides a framework that identifies strategies behind successful innovations.
