Ashfaq Taj is the Founder and Principal Advisor of FinWise M&A Advisory and Accounting Inc., a boutique cross-border advisory firm serving clients across Canada and the U.S. A Chartered Accountant with more than 15 years of international experience, Ashfaq brings a blend of Big Four rigor and entrepreneurial agility to every engagement.
He began his career with EY and KPMG, where he led audits and transaction engagements for publicly listed banks, investment funds, and multinational groups. Over his career, Ashfaq has advised on 12 M&A transactions with an aggregate value exceeding USD 600 million, guided complex consolidations, and overseen ERP implementations and finance transformations across industries.
At FinWise Inc., he specializes in M&A transaction support, FP&A, technical accounting, audit readiness, and ERP advisory, helping SMEs, scale-ups, and mid-market enterprises unlock value, strengthen financial governance, and navigate complex transitions with clarity and confidence. Trusted by acquirers, founders, and private equity firms, Ashfaq is recognized for his ability to combine strategic insight with disciplined execution.
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