Audrey Belkin is a senior marketing and brand strategy consultant with over 25 years of experience building and growing consumer health and wellness brands in highly regulated environments. She specializes in translating consumer insights and market dynamics into clear brand strategies, innovation platforms, and go-to-market plans that drive measurable business results.
Audrey has deep expertise in Rx-to-OTC switches, early-stage innovation, and portfolio growth, having led multiple programs from concept through commercialization with $100M+ revenue potential.
Throughout her career at Bayer Consumer Health and Merck, Audrey partnered cross-functionally across R&D, Regulatory, Medical, and Commercial teams to align stakeholders and bring new products and brand platforms to market. She is known for bringing clarity to complex challenges and turning insights into actionable strategies.
Audrey now works with companies on a consulting basis, supporting brand strategy, innovation development, and commercialization across consumer health and wellness categories.
Veritux independent consultants are available where you need them – in all major markets and every global region.
