With more than three decades of counseling business leaders, Barbara Jacobs has worked across the spectrum of communications, from advertising, marketing, and public relations to change management and organizational/HR communications. She specializes in driving internal change by applying marketing principles – and employee adoption of new behaviors and new programs. That adoption comes in many forms:
• Helping Southern California Edison’s 17,000 employees adjust to and embrace SAP,
• Supporting Coca-Cola Enterprises through its business transformation,
• Driving widespread adoption of a new kind of consumer health care plan among Sara Lee non-unionized employees,
• Creating a meme-driven campaign to encourage ALL associates to validate Workday data (94% compliance)
• Enabling oil and energy companies to measure and solidify employee engagement and
• Convincing Deloitte partners and directors to cede control over “their” client information for an SAP CRM implementation.
Barbara has also served as a Midwest practice leader for Deloitte Consulting, among other boutique consultancies, in change management, communications, and total rewards before launching Jacobs Plus in 2010.
Veritux independent consultants are available where you need them – in all major markets and every global region.
