Dynamic executive leader with a passion for driving growth. Proven track record of shaping and executing strategic initiatives across business transformations, go-to-market, marketing, and sales. Recognized for optimizing channels, enhancing efficiency, and steering operational excellence, resulting in significant sales growth, improved profitability, and impactful P&L improvements. Strategic thinker with a collaborative approach, adept at leading cross-functional teams to achieve transformative results.
NOTABLE ACCOMPLISHMENTS:
• Creating growth strategies: Developed & launched national growth strategy which unified go-to-market strategy, initiatives and products across 40+ brokerages; delivered 10% organic growth & +6% market share.
• Leading go-to-market transformations: Transformed TELUS’ Enterprise strategy from legacy telecom products to industry-centric new market solutions by verticalizing the Marketing, Product & Sales organizations resulting in +4% revenue growth, reduced the cost to serve and setting the standard for growing large clients.
• Enhancing sales effectiveness: Developed and launched a national sales onboarding, training and sales management program that created a career progression and growth roadmap for sales team members, improved team member efficiency & engagement, and resulted in cost-savings and improved B2B growth.
Veritux independent consultants are available where you need them – in all major markets and every global region.
