Carla Fleming spent 20 years as a product marketing and marketing executive for IBM and a fintech firm. Known for transforming businesses, she has repositioned complex solutions, including AI/ML, to unlock growth.
She has also been running her own consulting firm as a fractional growth strategist at Pivoting Strategies. Carla has focused on helping small and medium-sized firms gain clarity on industry-specific and customer-specific pain points, enabling customers to achieve their desired outcomes since 2015.
Before her roles in marketing at IBM, she worked as a sales representative at the company. She has a particular expertise in combining clarity on the customer with putting systems in place to scale the business. Carla has helped marketing teams build frameworks to automate collateral production and create a backlog dashboard, aligning product, services, and sales enablement teams.
She lives in the Washington, DC area and enjoys spending time with family and friends, gardening, and Pilates reformer classes. Carla is happy to collaborate on projects involving AI and marketing teams in the United States.
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