Chet Baker - Member Profile

Dynamic Executive Leader | Driving Growth, Innovation, and Operational Excellence Across Industries

A versatile executive leader with deep global experience across diverse industries—including Consumer Packaged Goods, Beverage, Life Sciences, and Automotive. Having held key roles at blue-chip companies like Procter & Gamble, Ocean Spray, and Abbott Laboratories, I’ve delivered strong, measurable results in Commercial, General Management, and R&D functions, successfully scaling both established businesses and high-potential startups.

Over the past 15 years, I’ve thrived in first-ever and newly formed roles, spearheading large-scale change initiatives and implementing disruptive strategies that drive revenue growth, margin expansion, market share gains, and operational efficiencies. My leadership style is grounded in building high-performance teams, fostering strategic partnerships, and turning complex challenges into profitable opportunities.

Key Achievements Include:

• Business Growth and P&L Leadership: Managed a $130 million full P&L, led teams of 100+, and consistently outperformed growth targets in both mature markets and startup environments.

• Transformational Impact: As General Manager at Ocean Spray Canada, exceeded sales targets by 5% annually over three years while improving profitability by 18%.

• Innovation Leadership: At Abbott Nutrition, led a global innovation transformation, launching 206 new products, accelerating time-to-market by 50%, and increasing portfolio margins by 24%.

• Breakthrough Product Development: At Ocean Spray, I directed the rapid development of a novel cranberry supplement which was launched in record time (22 months), and co-hold a patent for an innovation targeting citrus greening disease.

• Sales Excellence: At Holley, delivered $135.1 million in Q2 sales, achieving 101% of the July target amidst a challenging market landscape.

I’ve also built and executed hybrid go-to-market models for startups like Motif Foodworks and Lemnature Aquafarms, enabling scalable growth while securing strategic deals with industry leaders like Nestlé, Kellogg’s, and Reckitt.

If you’re looking for a consultant who blends strategic vision with disciplined execution to drive transformative growth, let’s connect. I’m ready to help your business achieve the next level of success.