Daniel Bracke

Daniel Bracke - Member Profile

Oakland, CA

MBA, Kelley School of Business
Accenture
Ernst & Young
Simon-Kucher Partners
Bracke Consulting

Daniel Bracke is a pricing and commercial transformation consultant with 10+ years’ experience working at EY, Accenture and Simon-Kucher designing pricing strategy, analyzing price execution, launching commercial technology, enhancing product packaging and implementing commercial governance processes across multiple B2B industries.

He has extensive project experience leading list price standardization, target price optimization, value-based pricing framework, SaaS-based price modeling, consumption-based pricing, SaaS product and service packaging, pricing tool (Vendavo, PROS, Pricefx, CPQ, etc.) evaluation, customization and implementation, VOC insights collection, cross-sell and upsell opportunities, price waterfall design, margin optimization, and new price testing.

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