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Elizabeth Cohen

Elizabeth Cohen - Member Profile

Elizabeth Cohen is a brand strategy and innovation expert, and founder of EMC Strategy LLC, a strategic growth consultancy with a mission of helping marketing leaders harness business and consumer insights to expand brand reach, relevance, and market performance. Her clients include scaling to mid-market companies on the path to $100MM+ and legacy brands, in the Food, Beverage, Beauty & Wellness sectors.

With 20+ years of experience in leadership roles in Fortune 100 CPG (Kraft, PepsiCo, Sara Lee, Hostess) and PE-backed beauty (PPI Beauty), Elizabeth’s combination of road-tested experience, strategic acumen, analytical thinking, and consumer focus is uniquely suited to support clients with resource/expertise gaps in marketing strategy, innovation or insights, seeking data-based, market-right, sustainable paths to growth. Primary focus areas include:
• Brand Strategy: Vision, Positioning, Narrative & Growth Planning
• Market Insights: Trend mining, Consumer Research, & Business Analysis
• Growth & Expansion: Innovation, Category Entries, M&A Diligence, new business models

Elizabeth is based in the suburbs of Chicago where she lives with her family.

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