Eric is a seasoned Sales and Marketing executive with an engineering background, specializing in helping companies create value and drive growth through customer-centric strategies and portfolio optimization.
With over 20 years of experience in the industrial sector, Eric has been instrumental in delivering innovative solutions in Power Tools and Building Materials for global brands like Hilti Power Tools and Miller Electric (ITW). His expertise also extends to Manufacturing Automation and Factory communications where he delivered Control system solutions and services.
Throughout his career, Eric has built and managed large-scale businesses, reaching customers through diverse channels including direct sales, general and specialized distributors, and e-commerce platforms across global markets.
His core areas of expertise include:
• Developing customer-focused growth strategies, including roadmap development and portfolio optimization using “80/20” principles
• Crafting multi-channel go-to-market strategies, processes, and infrastructure
• Business development for IIoT (Industrial Internet of Things) and connected systems
• Strategic pricing initiatives
Based in Milwaukee, WI, Eric enjoys spending time with his wife and two young children. Outside of work, he coaches soccer, is an avid carpenter, and invests in community businesses.
Eric is open to collaborating on growth strategy and commercial excellence projects across the United States.
Veritux independent consultants are available where you need them – in all major markets and every global region.
