Gagandeep is a fractional CMO specialising in category creation and go-to-market strategy for B2B SaaS and cybersecurity companies in the £5–300M revenue range. He operates through Boostra (boostra.uk), working with CEOs, CROs, and founders to build predictable, marketing-sourced pipeline and category authority.
His signature work includes leading Blancco Technology Group’s category creation strategy, where he drove marketing-sourced pipeline contribution from 17% to 38% through the award-winning “Blank is ATL” campaign. Prior to consulting, he held senior marketing leadership roles at F-Secure and WithSecure, giving him deep domain expertise across data erasure, endpoint security, and managed detection & response.
Gagandeep’s approach centres on diagnostic-led engagements – assessing GTM maturity across positioning, demand generation, sales enablement, and marketing operations before building execution roadmaps tied to revenue outcomes. He works as an embedded member of the leadership team, not as an agency, bridging the gap between strategic intent and measurable commercial impact.
Based in London, UK.
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