Hugo Enes

Hugo Enes - Member Profile

Lisbon, Portugal

MSc, Strathclyde University
Deloitte
Philip Morris International
NOS
Independent Professional

• 20 yrs lifting B2C, CPG (Philip Morris) & telco (NOS, ZON, Portugal Telecom); ran €1 B+ P&Ls after a top-tier consulting start.

• Craft product-marketing & GTM plans (positioning, pricing, launch roadmaps that scale devices, services & subscriptions marrying storytelling with rigorous economics.

• Build CX & VoC engines (Qualtrics) that lift NPS & guide every board decision.

• Drive CRM & loyalty—registration funnels & data journeys that grow LTV and cut churn.

• Turn behaviour data & ML propensities into action dashboards.

• Digital transformation & Digital service leading big scale projects.

• Orchestrate omnichannel sales, retail, e-commerce & care for seamless customer acquisition journeys.

• Setup multi language Customer Operations blending tech stack, BPO providers and AI automation.

• Interim leader who fuses strategy with execution—customer behaviour is the compass.

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