Justin Tidmarsh helps companies grow by translating customer insight into strategy. Over the past 25 years, he has led marketing and customer experience for some of the world’s most recognized brands, including Nike, Starbucks, Best Buy, Target, Chase, Chico’s, and Lands’ End. His work has consistently delivered stronger loyalty, deeper engagement, and measurable business impact.
At Nike, Justin shaped the Membership program and advanced Women’s Insights; efforts that redefined how the brand connects with consumers. At Starbucks, he built retention marketing that increased customer frequency and long-term value. At Best Buy, he led segmentation strategies that transformed customer engagement. At Lands’ End, he guided integrated marketing and retention through a critical period of business change.
Peers describe him as “an excellent strategist, operator, executor, and importantly, a strong leader” and “an exceptional builder of businesses and teams.” Known for his ability to inspire confidence while driving results, Justin has earned the trust of clients, executives, colleagues, and direct reports alike.
Through his consulting practice, WITH/IN, Justin builds human-centered strategies to sustain growth. He partners with leadership teams to create customer-centric roadmaps that move quickly from insight to execution. His expertise spans cohort analysis, journey mapping, and cross-channel orchestration, helping organizations align around the customer, accelerate decision-making, and design systems that deliver growth built to last.
Veritux independent consultants are available where you need them – in all major markets and every global region.
