Dynamic marketing leader with 15+ years driving transformation & growth across global media, lifecycle, and acquisition strategies.
Former VP at WeightWatchers, where I led $150M+ global media operations, delivered 57% YoY revenue growth for new clinical offerings, and worked across a myriad of clients and verticals on the media agency side (Unilever, L’Oreal, Chase, TJX, Saucony). Skilled in omnichannel marketing, CRM, MTA/MMM tools, GTM strategy, and team leadership.
I’ve in-housed major functions, optimized LTV:CAC, and launched innovations across CPG and health tech. Today, I’m shaping a portfolio career focused on growth consulting, AI-driven marketing transformation, and strategic advisory roles across health/wellness, retail, home, and tech sectors, among others.
Veritux independent consultants are available where you need them – in all major markets and every global region.
