Lars Aberg

Lars Aberg - Member Profile

Malmo, Sweden

BSc, Lund University
Axis Communications
Ericsson Mobile Communications
Unilever
Independent Consultant

I help companies achieve profitable growth by understanding their true purpose, core competencies, and market potential. I create impactful value propositions and build strong brands.

I am a passionate and results-driven international marketer with more than 25 years of experience, specializing in B2B and B2C sectors, particularly in the telecom and IT industry. Driven by a commercial mindset and an eagerness to contribute to profitable growth through marketing excellence and successful implementation.

My career has equipped me with a deep understanding of corporate and brand strategy, corporate communication, sustainability, digital transformation, and the latest in marketing technology. I have proven track record in product and business development, transitioning from product to concept/system selling.

I am perceived as a down-to-earth person with strong social ability who easily communicates with and builds strong relationships among different types of professionals. I have strong organizational skills developed over the years, and during my career, I have led varied teams, including international matric ones, to build robust global marketing structures.

Specialties:
– Profitable Growth
– Strategic Marketing
– Brand Strategy
– Corporate Strategy
– International leadership
– Strategic Communication
– Digital Transformation

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