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Lily Olsson

Lily Olsson - Member Profile

New York, NY

MBA, U of Amsterdam
WPP
IPG
FutureBrand

Creative and analytical manager with 15+ years of experience in consumer research, retail strategy and international consulting, with an MBA and a background in psychology.

Drives growth through a deep understanding of the user, employee, consumer, patient, or brand needs, leveraging insights into test & learn strategies, brand transformations, and innovation roadmaps. Proven track record of managing teams and delivering innovative solutions to enhance end-to-end user experiences and drive commercially relevant & operationally feasible strategies.

Selected clients include: Walmart, Petco, Walgreens, Google, Netflix, Nike, Sanofi, TCCC, Amazon, Mars, Sephora, Petco, and more.

EXPERTISE:
– Brand, EX, CX & UX Strategy & Innovation Consulting
– Market Entry, Insights & Strategy
– Consumer Psychology & Purchasing Behavior
– Project Mgmt. & Implementation
– Design Thinking Practitioner

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