Liz Freedman | Former Chief People Officer | Advisor to CEOs & Executive Teams
Liz Freedman partners with CEOs and executive teams at pivotal moments — growth, transformation, integration, or when the organization has outpaced its people practices. A former global Chief People Officer, she brings a business-first perspective shaped by leadership roles at Learning Technologies Group, IHG Hotels & Resorts, and The Coca-Cola Company, along with earlier commercial experience at Procter & Gamble and Coca-Cola. 
Liz helps leaders translate strategy into execution by aligning structure, leadership, and culture around what matters most. Her work includes operating model design, leadership and talent systems, and M&A integration, strengthening the discipline required to scale while preserving core strengths. She works with founder-led, mid-market, and global organizations, from early strategy through hands-on delivery.
Having partnered with consulting firms as a client, Liz brings a pragmatic view of how engagements should be delivered — focused on outcomes, strong relationships, and building internal capability that lasts beyond the work. Her experience across Fortune 200 and FTSE 50 environments gives her a clear point of view on what strong organizations look like and how to evolve them at any stage.
Based in Atlanta, GA, Liz serves as an advisor, interim or fractional executive, and executive coach, partnering on a wide range of business initiatives where people, leadership, and culture make the difference between strategy and results. Outside of work, she enjoys time with family and friends, exploring farmers markets, mountain towns, hiking trails, and the occasional animal video scroll.
Veritux independent consultants are available where you need them – in all major markets and every global region.