Marian Dezelan works with providers, payors and start-up organizations in the health industry, providing strategy, marketing and communications expertise.
Experience
• 20 years of marketing and communications leadership experience in multi-billion dollar for-profit and non-profit health systems, payor organizations and health and wellness clinics, along with more than a dozen years of prior experience in other service-based industries.
• C-level roles at Northwell Health, Tenet Healthcare and Beth Israel Lahey Health and VP level at UPMC (University of Pittsburgh Medical Center) and Highmark Wholecare.
• Formed strategic consultancy in 2023, working on full-time and project-based assignments for healthcare agencies and direct clients.
Qualifications
• Relentlessly focused on achieving business goals in order to make a positive, quantitative impact on reputation and bottom-line.
• Enthusiastic, data-driven and impact-focused executive with a passion for crafting and leading transformative branding, growth and engagement strategies for both B2C and B2B audiences.
• Areas of specialization include performance marketing, brand development and management, advertising and creative services, experiential design, CDP management, consumer engagement (CRM and marketing automation), MarTech stack development, digital front door development, content development, social media, marketing research and analytics, internal communications, crisis communications, executive communications, media relations and community relations.
Veritux independent consultants are available where you need them – in all major markets and every global region.
