Mark Steven Piazza - Member Profile

Mark Piazza – Strategic CFO/COO | Growth Advisor | Executive Coach

With over 35 years of strategic, financial, and operational leadership across advertising, CPG, and Retail, Mark Piazza is a proven CFO/COO known for scaling businesses, optimizing profitability, and building high-performance teams.

Over the past 25 years, Mark has held senior leadership roles at agencies including Digitas, WPP’s MediaCom, The Engine Group, Oxford Road, and Quigley-Simpson. In each role, he has delivered transformational results to drive performance, efficiency, and long-term value.

Mark also served as a strategic advisor to 600+ agencies while at the American Association of Advertising Agencies (4A’s), where he supported founders and executive teams with operational and financial guidance during periods of change and growth.

What Mark Brings to the Table:

Mark partners with boards, investors, founders, CEOs, COO’s, CFO’s and Executive Leadership Teams to provide strategic advisory and operational support through retained/project-based consulting, executive coaching, and transformation initiatives. His focus is to help companies unlock performance, navigate complexity, and achieve sustainable, profitable growth.

Areas of Immediate Value:

• EBITDA and margin optimization
• Full P&L oversight and client-level financial modeling
• Agency pricing strategies and performance-based compensation
• Organizational restructuring and labor cost optimization
• M&A readiness, financial modeling, and due diligence
• KPI frameworks and dashboard implementation
• Scalable infrastructure (people, process, platforms)
• AI integration and workflow automation
• Operational turnarounds and post-merger integration
• Board and investor communications

What Mark Is Looking For:

Mark currently serves as an Independent Consultant (CEO/ CFO/COO) for several agencies, a Board Advisor to early-stage companies, and an executive coach to C-level leaders. He is expanding his consulting practice and advisory network. While his focus remains on retained and project-based engagements, Mark remains open to full-time opportunities with mission aligned organizations and leadership teams.