Matt Kassan has 15 years of CRM and lifecycle marketing experience and enjoys helping brands establish and grow their customer contact strategy using owned media channels such as email, push notifications, in-app messaging, website merchandising and direct mail.
His experience includes 6 years in subscription marketing (Chess.com, Amazon Prime Video, Discovery’s PGA TOUR streaming service), 5 years of retail / loyalty marketing experience (Barnes & Noble), and 7 years in the gaming industry.
Matt has expertise with multiple CRM platforms (Iterable, Adobe Campaign, Epsilon Harmony, Constant Contact) and spent the past two years volunteering on Iterable’s Client Advisor Board (CAB) to help identify new roadmap features that would benefit all CRM marketers. He leans into customer data, analytics and personalization in an effort to create dynamic 1:1 messaging that delivers results.
Matt lives in the NY metro area. He looks forward to helping you address your CRM and lifecycle marketing needs.
Veritux independent consultants are available where you need them – in all major markets and every global region.
