Michael Baum has more than 14 years’ experience leading organizations in the assessment, development and implementation of digital experience transformation strategies and the attendant change management. One of his superpowers is his ability to quickly align senior leadership and stakeholders on the plan to improve and innovate employee and customer experiences for B2C and for B2B companies.
He has worked extensively in the healthcare, hospitality, manufacturing (auto and hard-lines), retail and technology industries. His work has resulted in double digit increases in incremental revenue and decreases in churn. He is proud that his clients either ask him back for repeat engagements and/or refer him to others at a rate of over 90%.
Michael also has written the curriculum for and taught courses on CRM and CX to both undergraduate and MBA students at the University of ST Thomas, St Catherine University, both in Minneapolis. He was also on the faculty of AB Tech Community College in Asheville, North Carolina and Montreat College in Montreat, NC. He is currently an advisor to the CX Certification Program at California State University, East Bay.
Michael currently lives in the San Francisco Bay Area where he and his wife enjoy good food, hiking, and traveling.
Veritux independent consultants are available where you need them – in all major markets and every global region.
