Paul Taylor is a visionary Global Brand Strategist with 25+ years pioneering the future of brand building while driving iconic brand moves for Fortune 500 companies including Coca-Cola, Nike, Disney and growth-stage technology businesses. Iconic brands perform the myths that society most needs performed to empower human flourishing.
Paul created “Iconic by Design” – a revolutionary “Cultural Anchoring” methodology that transforms how brands find iconic relevance by resolving cultural tensions through authentic storytelling and experience design. He developed a proprietary “Tension Mapping” approach that identifies cultural contradictions audiences struggle to resolve, positioning brands as social phenomenon that people want to join. ‘Iconic by Design’ transforms branding from marketing function to leadership philosophy, guiding organizations to become cultural lodestars that embody the myths society needs to thrive while navigating uncertainty. Paul has a proven ability to lead cross-functional teams and collaborate with C-suite executives to align brand vision with business objectives. He has a strong track record of turning customers into active participants through brand experiences that align so powerfully with people’s core values, that they seek to use the brand in their everyday lives – driving exceptional results.
Veritux independent consultants are available where you need them – in all major markets and every global region.
