Renard Machado - Member Profile

Who am I
I am a Brazilian-European citizen living in Nashville, TN. I am fully eligible to work in the USA and over the past +18 years I had a strong journey of profound learning, self development and resilience while I was conducting businesses in Brazil, Latin America, USA, Russia and Canada.

What I do
As a Senior Consultant and Executive, my focus on Organizational Effectiveness and Capability Building has been instrumental in redefining Performance Improvement for every company I worked for.

My commitment lies in steering companies toward sustainable transformation and market excellence through the application of some of the best practices from top level management consulting, F500 and global corporations.

How I do it
By creating a trustful environment for culture change, simplifying daily routines, strategic challenges and innovation. I developed a proprietary method for making Strategy and Change Management part of a solid program — one that is fully connected to all daily challenges of top executives and middle management.

What I have accomplished
I have over 18 years of experience in Transformational Projects, Turnarounds and M&As in CPGs and Retailers, such as GPA and HNT — a Private Equity invested company from Partners Group sold by 15x 2021 EBITDA on a ~$0.5B USD Valuation, which was a +300% financial upside in almost 3 years.

With over 60 Projects, my career made me develop a full stack of tools, frameworks and deep expertise on Business Management. I strive at customizing everything for different context and realities in management.

Some key expertise:
1. Strategic Planning & Change Management
2. Organizational Effectiveness & Continuous Improvement
3. Commercial Excellence for CPGs & Retailers
(a) Category Management: from Customer & Shopper Insights to Results
(b) Product Development: Private Label and Go to Market
(c) Pricing Strategy & Promotional Planning and Analytics
(d) Customer Experience: CRM & Loyalty Strategy, Customer Research: Pulse, Qualitative and Quantitative
(e) Market Intelligence: Nielsen, Kantar, dunnhumby, ISWR
4. Omni channel Strategy connecting E-commerce and Store Management — from Business Planning to P&L Management
5. Team & Capability Building, Leadership & Culture Development