Rober E Riefer

Rober E Riefer - Member Profile

Philadelphia, PA

MBA, Drexel University
Pfizer
AstraZeneca
CREO Consulting

Bob Riefer, a senior life sciences leader with 25+ years of experience in corporate leadership and top-tier management consulting, acts as a “fractional partner” for biotech and pharma companies. He provides ‘Player/Coach’ support, blending partner-level strategic support with hands-on delivery execution.

His approach is tailored to the client’s scale:
• For large global organizations, he partners with commercial teams on launch planning, readiness reviews, and operational improvements.

• For pre-commercial/emerging companies, he serves as a ‘Swiss Army Knife’ for the C-suite, helping build the company as well as go-to-market capabilities.

Prior to launching his independent consulting business, Bob was a Managing Director and Practice Lead at CREO Consulting, a Principal at North Highland, and a Senior Director at Vynamic. He has built deep relationships with firms like Merck, AstraZeneca, CSL Behring, bluebird bio, and more.

Bob is equally comfortable leading programs and fitting in as a contributor. He has years of experience collaborating with other firms and agency partners and is an adept business developer (especially ‘Land and Expand’).

In his spare time, he enjoys making custom furniture in his woodworking shop and spending time with his wife of 25 years and his two college-aged children. (Go Pitt! and Go Penn State!)

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