Robert Ribciuc is the Managing Partner of EBITDA Catalyst. EBITDA Catalyst provides pricing and revenue management strategy, analytics & execution advisory for value creation in private equity portfolio companies and high-growth consumer & pet brands, e-commerce & tech / software / SaaS. By focusing on the end-to-end CLV and the most impactful, fastest levers for value-creation, Robert delivers measurable gains in gross margin dollars and EBITDA, driving client ROI and valuation lift.
Robert has “done the job” as Head of Pricing at global companies like Honeywell, and worked in finance, investment, and credit roles at Klarna, Cargill, Carval, Raymond James and Capital One. He is an adjunct faculty at the University of Minnesota Carlson School of Management and a sought-after speaker on podcasts and at industry events.
A first-generation American from Romania, Robert enjoys tennis, theater, cooking anything with Nutella and being an all-in dad and husband. He is happy to collaborate on value creation and top-line growth projects.
Veritux independent consultants are available where you need them – in all major markets and every global region.