Samantha Carroll brings 20 years of experience in the communications industry to her work as CEO & Principal Consultant of Once Upon A Brand, LLC, a Public Relations Society of America (PRSA) award-winning communications consultancy. She drives high-profile projects, ideates strategies, and defines messaging for mature and growth-stage clients, specializing in healthcare, advocacy, education, and technology sectors.
She’s advised and supported global, national, and regional organizations like Walden University, Prevent Child Abuse America, Historic Ships on behalf of the Maryland Office of Tourism for Maryland Fleet Week, IPS Learning (now part of Korn Ferry), KenCrest, and many more impact-driven clients. Prior to starting her own consultancy, Samantha led large-scale projects in the federal sector, working collaboratively with subject matter experts in technology and defense industries at Booz Allen Hamilton.
Samantha has been an invited Speaker at Georgetown University McDonough School of Business, Georgetown University Alumni Association, Emory University Advancement and Alumni Engagement, UCLA Board Connection at Anderson (School of Management), Women+ Impact Sustainability Forum, Alignable Creatives Connect hosted by Novo, and many other events. She also acts as Communications Advisor with Emory University Advancement and Alumni Engagement, providing executive communications support to C-suite and senior leaders.
Most recently, Samantha has also launched a women’s board readiness and leadership program, called Board of AdviseHERS hosted by Light Her Way.
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