Sarah Pettit is the founder of BrandBond Group, a brand strategy and execution firm serving growth-stage brands at an inflection point — repositioning, scaling, or preparing for a transaction.
The strategy practice answers the questions driving the next big decision: what the brand is actually worth, who the real customer is, and where to invest next. Engagements combine stakeholder interviews and direct work with DTC, wholesale, marketing, and financial data; qualitative and quantitative customer research tied back to actual purchase data; and a strategic roadmap with a brand value narrative built for advisors, partners, or buyers. Clients walk away repositioned and ready to move — not with a deck that sits on a shelf. Alongside the consulting work, BrandBond runs a curated merch practice: brand-first apparel and product programs that put the strategy in front of customers and employees.
Sarah brings 20+ years to the work, including PricewaterhouseCoopers, Lands’ End, and brand strategy at American Family Insurance. She is especially interested in projects across retail, consumer goods, and financial services — companies committed to growth and ready to invest in what their brand is worth.
BrandBond Group is woman-owned and WBENC-certified.
Veritux independent consultants are available where you need them – in all major markets and every global region.
