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Sarah Warnes Rasmusen

Sarah Warnes Rasmusen - Member Profile

Madison, WI

BA, Stevens Inst of Technology
Lands’ End
Third Act Consulting

Sarah Rasmusen is a leading retail industry expert has over 20 years of leadership roles in tech development, digital merchandising and consumer web strategy. Sarah was the Chief Customer Officer for Lands’ End, leading the performance marketing, analytics and customer experience across all their selling channels.

Sarah is highly skilled at developing e-commerce strategies that drive conversion and enhance the customer experience by leveraging digital analytics and implementing perpetual optimization strategies across multiple platforms. Prior to Lands’ End, Sarah held senior digital & ecommerce roles at Kohl’s, Saks Fifth Avenue & Bloomingdale’s.

Sarah resides in Madison, WI with her husband & son.

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