Sophia has 15 years of experience driving growth and transformation across consumer industries. As founder of Lombard Advisory, she helps private equity firms, venture-backed startups, and growing companies turn strategic challenges into clear growth plans.
Her expertise includes growth strategy, competitive differentiation, customer segmentation and journey mapping, value propositions, and translating strategies into actionable roadmaps with clear KPIs and milestones. As SVP of Strategy and Corporate Operations at Salon Lofts (backed by Audax Private Equity), she led initiatives driving 30% YoY engagement growth. As an Associate Partner at EY-Parthenon, she guided 50+ consumer brands from startups to Fortune 100 companies in strategy and operational transformation. Her work spans CPG, consumer services, retail, real estate, technology, and education sectors across the US, Europe, and Asia.
Based in San Francisco, Sophia holds an MBA from Harvard Business School and a BA from Barnard College, Columbia University.
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