Applying over 4 decades of strategic marketing, sales and business development experience, Susan Gold specializes in target market identification, message platform development and alignment of the right channels.
Utilizing B2B Account-Based Prospecting (ABP) and aligning marketing to support consultative selling, Susan specializes in building practical strategies to attract Ideal Client Profiles.
Strategy work often begins with analyzing client history applying her Ideal Client Methodology to understand all aspects of current and past client engagements.
Identifying the best-fit, revenue producing and profitable client types for intentional marketing efforts then leads to engagement messaging, strategic differentiated positioning against competitors and the right marketing channel mix to attract the Ideal Prospect in the pipeline. Strategic plans are data-supported, practical, aligned, smart and focused.
Operating as a consultant since 2010, Susan serves B2B companies, bringing together her advertising agency background and her executive corporate marketing positions in Fortune 100-300 firms such as Liberty Mutual, Fleet Financial Group and a subsidiary of Zurich Investments.
Susan’s work in mid-sized technology and professional services companies provided a different marketing experience including responsive product development and marketing with rapid Go-To-Market launches.
Susan is located on the NH Seacoast with her husband and cat named Grace.
Veritux independent consultants are available where you need them – in all major markets and every global region.
