Traci Robinson-Williams is a strategic growth advisor and creator of the InnoMagination™ framework, a method designed to help companies unlock revenue by reimagining underleveraged products, services, and capabilities. With 25+ years of experience in innovation, Go-To-Market strategy, market insights, and Public Sector tech, Traci specializes in helping mid-market and enterprise companies generate fast, focused, high-ROI growth—without costly reinvention.
As founder of Claroti, she is pioneering the category of Asset-Led Growth and has developed Marketing Powered Innovation as a lens for CMOs to lead enterprise growth using what already exists inside the business. Her work spans Fortune 50 corporations, high-growth tech firms, and SMB portfolios, with leadership roles at Verizon, GitLab, and Accenture.
Traci delivers strategic clarity, product repositioning, and value creation through executive strategy sessions, portfolio scans, and advisory engagements. She is also the author of InnoMaginate! and a trusted advisor to executives navigating complexity, pressure, and stalled growth.
Based in both the Washington, DC and Nice, France metro areas.
Veritux independent consultants are available where you need them – in all major markets and every global region.
