Tracy Lessin is an experienced full-stack consumer marketer who drives growth and builds brands for high-growth companies. Grounded in a career start in Management Consulting and Consumer Packaged Goods, she developed strategic discipline, structured problem solving, and brand-building expertise she continues to apply today. She successfully transitioned to leadership roles in mid-market, high-growth tech startups.
Currently serving as a fractional CMO and strategic advisor, she helps companies scale and sharpen their marketing strategies and execution, with recent work in telehealth, tech-enabled services, and grocery delivery.
Previously, as CMO of Shift, a venture-backed online used car marketplace, she transformed the marketing organization—building infrastructure, elevating performance marketing and brand capabilities, and driving revenue from $125M to $675M, culminating in a successful public listing.
Veritux independent consultants are available where you need them – in all major markets and every global region.
