Ugo is an independent consultant with 23+ years of experience helping B2B companies sharpen their strategy, optimize market execution, and enhance customer insights. He has led growth initiatives and strategic projects across the industrials, building materials, construction, oil & gas, and mining sectors, holding leadership roles at Illinois Tool Works, Hilti, Makita, Blum Group, and Shell.
His expertise spans marketing, sales, and business development, overseeing markets in the U.S., Canada, Europe, Africa, and Australia. He started his career as an Engineer at Shell and this foundation enables him to approach engagements with both an engineering mindset and a business strategist’s vision.
Ugo now helps B2B companies succeed in their target markets through market research, competitive analysis, voice-of-customer insights, and digital transformation—working closely with them to uncover opportunities, improve productivity, and accelerate growth.
He holds an MBA from Cranfield School of Management (UK) and a B.Eng in Electrical & Electronics Engineering.
He is based in Toronto, ON.
Veritux independent consultants are available where you need them – in all major markets and every global region.
