Vimal Rai is a recognized authority in Customer Experience, Commercial Excellence, and Strategic Operations, with over 23 years of leadership across aviation, travel, retail, hospitality, and technology. A former Singapore Airlines executive and now Co-Founder of Commercial Excellence Partners, he advises service-led organizations on building customer-centric journeys that drive revenue growth, brand trust, and loyalty.
An Executive Educator with Duke CE and Emeritus, and Adjunct Faculty at Hult International Business School, Vimal designs and delivers transformative programs that create measurable behavior change, blending strategy, marketing, and behavioral science with cutting-edge tools like AI simulations. His expertise spans Service Operations Innovation & Design, Human-Centered Design, Leadership Excellence, Problem Solving, and even B2B Social Selling.
Vimal’s client portfolio includes leading organizations such as Singapore Airlines, Air India, Air Astana, Brussels Airport, ACI, Mercer, SCG, EPAM, and the Saudi Digital & AI Authority. Known for his engaging keynotes, consulting, and advisory, he helps leaders and teams align people, process, and technology to thrive in competitive markets.
Holding dual Executive MBAs (NUS & UCLA) and certifications in Human-Centered Design, Digital Marketing, and Growth Hacking, Vimal brings a rare blend of academic rigor, commercial acumen, and practical global leadership.
Veritux independent consultants are available where you need them – in all major markets and every global region.
