Florence Hu is a globally seasoned CMO with leadership experience across Greater China, US and APAC, driving brand growth, digital transformation, and organizational change in consumer-facing industries such as travel & hospitality, FMCG and entertainment.
Florence Hu has successfully led brand launches, business turnarounds, loyalty program transformations, and Martech innovations across complex global organizations, while building high-performing teams. Her leadership has transformed commercial strategy, launched award-winning campaigns, and forged enduring emotional connections with consumers.
Florence offers strategic foresight, system-building capabilities, and emotional intelligence to lead at the intersection of global ambition and local relevance. Her experience spans global headquarters, regional and local roles across public companies, private enterprises, family-owned businesses, and joint ventures.
Veritux independent consultants are available where you need them – in all major markets and every global region.
