Wargame Exercise with John Horn

In this interactive event, Professor of Practice in Economics and ex-McKinsey Senior Expert in Strategy John Horn will cover how war gaming and other competitive insight workshops can help you gain a better understanding of the likely moves and countermoves your competitors will make. We will also have a live exercise where you will experience what’s it like to participate in a war gaming workshop.

John Horn is Professor of Practice in Economics at the Olin Business School at Washington University in St. Louis. His micro, macro, and global economics courses are informed by his nine years as a Senior Expert in the Strategy Practice of McKinsey serving clients on competitive strategy, war gaming workshops, and corporate strategy. He is the author of Inside the Competitor’s Mindset: How to Predict Their Next Move and Position Yourself for Success. In addition to his book, John has also published numerous articles about applying behavioral economics and competitive insight in business strategy. He holds a bachelor’s degree from the University of Michigan and a Ph.D. from Harvard.