Helping Brands Communicate across Cultures
August 19, 2020 6:07 amAs brands expand into international markets, cross cultural communication barriers must be acknowledged and addressed. Lisa Bertelsen shares a few of her golden rules on how global qualitative research can help companies understand what is important when having conversations with consumers across the globe.
Tags: Business Communication, Cross Cultural Communication, International tradeCategorised in: Business Growth
This post was written by henrietta.poirier
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