How to Avoid the CRM Customer Disconnect

June 23, 2020 6:28 am Published by


Philip Watt explains why Customer Relationship Management (CRM) platforms can reduce the customer to data, which leads to a disconnect between the customer and company employees. This article provides a way to think of the CRM as a central investment in improving customer experience by setting seven goals.

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This post was written by henrietta.poirier

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