How to Avoid the CRM Customer DisconnectJune 23, 2020 6:28 am
Philip Watt explains why Customer Relationship Management (CRM) platforms can reduce the customer to data, which leads to a disconnect between the customer and company employees. This article provides a way to think of the CRM as a central investment in improving customer experience by setting seven goals.Tags: CRM, customer journey, Customer Relationships
Categorised in: Business Operations
This post was written by henrietta.poirier
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