How to Identify the Value of Influencer Marketing and Impact of Infringement

Brain Buss co-authored an article published in Attorney at Law that identifies the four factors used to determine whether a celebrity is a strong fit with a product and if the company has benefited financially from the celebrity’s social media posts.

Brian will share his expertise on intellectual property at the Influencer Marketing Conference & Expo in Los Angeles, on July 9-11

Categorised in: Marketing, Strategy

This post was written by henrietta.poirier