A study on adjacency growth from Bain & Company revealed that only one in four adjacency moves is successful. Richard Kuang succinctly identifies the four common pitfalls to avoid when creating a winning adjacency strategy.
A study on adjacency growth from Bain & Company revealed that only one in four adjacency moves is successful. Richard Kuang succinctly identifies the four common pitfalls to avoid when creating a winning adjacency strategy.
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