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Mixing Metaphors – A Strategy for Innovation

May 17, 2021 5:04 am Published by henrietta.poirier

 

Dan Seewald shares an article that explores why companies suffer from a lack of innovation and how applying a ‘metaphor strategy’ can instigate fresh ideas.

Tags: B2B branding, marketing, marketing strategy

Categorised in: Marketing

This post was written by henrietta.poirier

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