PPC and the Legalities of Infringement

This article from Brian Buss’ company explains why PPC prices are a key element in damages calculations and valuations using a relief from pay-per-click (RfPPC) methodology, and how a relief from pay-per-click damages analysis can be used to quantify economic damages if it is determined that this use constitutes infringement.

Categorised in: Business Operations, Finances

This post was written by henrietta.poirier