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PPC and the Legalities of Infringement

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PPC and the Legalities of Infringement

This article from Brian Buss’ company explains why PPC prices are a key element in damages calculations and valuations using a relief from pay-per-click (RfPPC) methodology, and how a relief from pay-per-click damages analysis can be used to quantify economic damages if it is determined that this use constitutes infringement.